Brazelle makes its debut onto the fashion stage

Brazelle eliminates the constraints and limitations imposed by the conventional bra strap and makes unsightly straps a thing of the past. Brazelle is a brand new, patented and innovative jewellery concept designed by Lucy Morello, a Venezuelan ex-professional ballet dancer and model. Brazelle effortlessly attaches to any strapless or multiway bra or corset. Ingenious, yet exquisitely glamorous. An expression of femininity, designed by a woman for women, with beauty, freedom and comfort in mind.

Manufactured in Italy to the highest standards and with meticulous attention to detail, using high quality body-safe metals, beautiful coloured glass stones, finest Swarovski crystals and Murano glass specially cut for Brazelle on the Island of Murano in Venice. Available in a variety of designs.

The Brazelle consists essentially of two parts: a lingerie clip, where the Brazelle logo has been engraved and which attaches to the same loop where a detachable bra-strap would normally attach, and a jewellery section.

How much of the Brazelle is exposed depends on the garment that it is worn with, but it is desirable to expose as much of it as possible, as the whole piece, including its attachment clip, is highly decorative. and manufactured to the same high quality standard.

The Brazelle is a complimentary accessory for corsets and strapless dresses and a must for strappy tops, as an alternative to the undesirable VBS. The versatile Brazelle strap can also be used separately as a scarf, belt or hair accessory and it's available in over twenty different colours and in a variety of carefully sourced and specially selected fabrics, including the softest Italian silks.

Brazelle is more than an alternative to a conventional bra-strap; it's a jewellery and garment accessory in its own right; worn either for support or decoration.

The perfect partner for strappy tops but also great under cardigans and jackets or to dress-up a favourite pair of jeans. Whenever we are in the mood for flirting and sparkling! Whenever the conventional strap threatens to dampen our style.

Whenever we want to accessorize, add a touch of glamour, express our femininity, define our personality or just for the fun of it... choose a matching or contrasting strap and celebrate being a woman The Brazelle way.

The Brazelle and the Brazelle inter-changeable straps are available at www.brazelle.com in an irresistible array of colours and designs, including bridal and bridesmaids versions. Prices range from approximately £150 to £400. 18K gold designs with precious and semi-precious stones and bespoke bridal service are available to special order. Prices on application.

A pair of Brazelles with an accompanying satin silk strap comes together in a beautiful presentation box. A multiway bra is also included with order. The designs boast evocative Venetian names like Rialto, Carnival and Opera. You can even have a Bellini!

Brazelle makes you feel good, beautiful and glamorous !