Brazelle“s vision is to establish ourselves as leaders of the
ANTI visible bra strap industry and develop a wide range of complimentary
products which include strapless bras, lingerie, dresses and tops,
belts and jewellery accessories.

Brazelle is a revolutionary concept, which frees women from the limitations and
constraints imposed by the conventional visible bra strap. Our research has shown women
and in particularly teenagers to be highly receptive to new ideas that improve the way
they look and feel. Trends of visible bra straps on show, favoured by some celebrities, have
failed to translate to the high street, as women are not convinced that exposing an unispiring strap,
designed to remain under clothes, improves their looks and the messages their looks send.

The great mayority of women desire to look and feel good and are quick to distinguish between
products they can trust and rely on and ones that send misguided messages.

The development of Brazelle has been rigorously monitored by our team of designers and
jewellers to ensure our product complies to the highest standards.

We always use high quality body-safe metals and choose between a variety of finest glass and Swaroski
crystals. Selected lines boast Murano glass specially cut for Brazelle on the Island of Murano in Venice.
We ensure we always use the manufacturing techniques that best suit the materials we are working with
to avoid damage to the stones. Our products are hand finished by Italian artisans and for this
reason they may present slight variations. These differences add to their uniqueness, exclusivity and value
and are not to be considered as faults.

We are proud of the product we have created and our objective is to grow and succeed in the international
arena and to establish global awareness of our unique solution to unsightly visible bra- traps.